In a world that often equates creativity with artistic talent or innovative thinking, it's easy to overlook the everyday creativity that shapes our lives. Effective communication lies at the heart of it all: from problem-solving at work to finding new ways to connect with others.

Colour is one of the most powerful visual communication tools and plays a huge role in the way we experience brands. Right colours can help businesses to appeal to their audience, improve product or service likability, and demand attention in a busy market place.

An ability to look at challenges with a fresh set of eyes and create innovative solutions can be the biggest game-changer for businesses that want to differentiate themselves in the market. But innovation without the right toolset can be challenging.