Dodge information overload using Story Ikigai
Information overload is one of the biggest pitfalls when presenting ideas. We get lost in the research, number crunching, and idea generation. Only to be left with a deck full of great content but no clear way of navigating it. Talking about not seeing the forest for the trees…
That’s why finding an anchor to your story and packaging ideas into interesting narratives is so important. Story Ikigai helps to clarify the direction of storytelling by focusing on four key elements: FUNCTION, AUDIENCE, STRUCTURE, and DELIVERY.
How Does Story Ikigai Help?
Clarity amidst chaos: By identifying the intersection of story FUNCTION, AUDIENCE, STRUCTURE, and DELIVERY, Story Ikigai provides a clear sense of direction. It helps you filter out information overload and focus on the core story crafted for the intended audience.
Audience-centric storytelling: Story Ikigai focuses on understanding your audience's needs, aspirations, and challenges. By crafting narratives that address these concerns, you can create more engaging and impactful communications that resonate with your target audience.
Structured storytelling: The Story Ikigai framework provides a structured approach to storytelling, guiding you through the process of defining the function of your story, identifying your audience, structuring your narrative hierarchy, and adapting storytelling depending on delivery. This systematic approach ensures that your messages are clear, concise, and compelling.
Putting Story Ikigai into Practice
Imagine you're preparing a presentation for an important client meeting. Instead of overwhelming with unnecessary details try using the Story Ikigai framework to craft a narrative that resonates with what’s important to them. Focus on highlighting the value your product or service can bring to their business by addressing their pain points and offering solutions tailored to their specific challenges.
Cut through the clutter, capture attention, and leave a lasting impression.
