3 brand trends everybody is talking about
You've probably heard a lot of talk about certain brand trends lately. But what are they, exactly? And why should you care? In this blog post, we'll break down three brand trends that everybody is talking about, and explain why you need to be paying attention to them. By the end, you'll know exactly why these trends are important for your business. So let's get started!
① Raising the game in storytelling.
Storytelling is an essential part of building customer relationships and connecting with people on a deeper level. A great story can help businesses stand out from the competition and is a powerful way to make customers remember products, services, ideas and form positive opinions about a brand. Storytelling helps facilitate sales – all while being personable! In recent years we’ve seen more companies telling emotive narratives focused on customer benefits and it is clear that storytelling is becoming increasingly important for business success.
② Building a true purpose-driven brand.
The world is changing. People have grown tired of profit-driven and purpose on the surface businesses that often misinform. In recent years consumers started choosing one brand over another based on shared values with proven contributions for good (like an environmentally friendly product or championing diversity). Businesses took notice and we see companies getting back to their roots: reviving their mission and putting it into action.
“You’ve probably heard the saying “people don’t buy what you do, they buy why you do it.” And it’s true - when people feel passionate about a company’s mission and purpose, they’re more likely to become loyal customers.”
③ Focusing on customer-centric approach and design thinking.
Customer centricity and design thinking methodologies have supported innovation in large corporations for a long time. What is becoming more noticeable in recent years is that smaller businesses are becoming more customer-obsessed and adopting design-led innovation. Being customer-driven is no longer just about surveys but rooted in a deep understanding of problems that are worth solving. Some companies are even involving their customers directly when developing new products and services.
Start building a stronger brand with NuAvenue. Being truly customer-driven means always looking out how we can help you solve something instead of guessing where things might be broken.
